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South Water Signs

INDUSTRY
Signage

INITIATIVES
Brand refresh

WORK
Logo, Website, Capabilities Brochure, Program Management Brochure, Stationery Package, PowerPoint Template

 

 

South Water Signs provides virtually every type of signage to customers across a wide range of industries. They needed a brand update and message that would resonate with their diverse audience. We teamed with Ted Stoik from Dovetail Communications to establish a theme, voice and copy that highlighted their strengths and broad service platform. We built a new logo, website and collateral material around the theme: “More” as in: It’s more than a sign. It’s your brand. Through this brand refresh we positioned South Water Signs as innovative, smart and a national player.