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William Blair & Company

INDUSTRY
Global Investment Banking and Asset Management Firm

INTIATIVES

Mutual Fund Communications

WORK

Blog Website, Fund Microsites, Interactive Polls, Fund Education/Strategy, Fund Overviews, Fact Sheets, Quarterly Reports, Sales Presentations, Conference Materials

William Blair is dedicated to building enduring relationships with their clients — a philosophy we share.

To achieve this goal, they stay connected and provide value to their clients by regularly sharing information and insight. We help them produce their mutual fund communications, creating a platform to showcase their expertise and making complex information and topics accessible, comprehensible and useful.

For example, we created and developed an award-winning blog site that allows them to share timely, pertinent content and wisdom. We also built a micro-site that visualizes the active management of macro-diversification by using interactive charts that make it easy for clients understand and absorb. We also designed print communications that define game theory in a way that is meaningful to the analyst community.